Welcome to the second edition of the ranked list of the top Australian and New Zealand travel bloggers as assessed on 19th April 2014. Top Australian and New Zealand Travel Blogs for 2016 has now been published which supersedes this article.
Thanks everyone for the massive response I have received to the first edition, it has been really great to see everyone’s interest. The first list is now ‘above the fold’ on the first page of the Google search rankings for both ‘Australian travel blog’ and ‘New Zealand travel blog’, so I have been seeing good traffic to the first article which has translated into many click throughs to your blogs.
How Many Mature Australian and New Zealand Travel Blogs Are There?
I always knew that there were many excellent Australian and New Zealand travel blogs which I missed on the first assessment, and I was correct. Since then I have continued to actively collect information about many other Australian and New Zealand travel blogs and this time I assessed 103 blogs to come up with a top 50 list, compared to assessing about 60 blogs to come up with the first top 40 list. Of the top 50 there are 19 travel blogs which were not assessed for the first edition! So if your ranking has reduced it is probably at least partly as a result of the inclusion of these other blogs.
I have constructed a Top 50 list on Twitter so if you would like to quickly follow all of the Top 50 please subscribe. There are also separate Twitter lists of Australian Travel Bloggers and New Zealand Travel Bloggers which include every blogger I am currently monitoring for this series.
Please let me know via the comments below if there are additional travel blogs which should be included for consideration in the next edition.
As before, I am using a purely metrics based approach to assess each blog. For the first edition I had a criteria that to be included that a blog needed to include content about either Australia or New Zealand in the previous 12 months, however upon further reflection I have decided to discontinue this element as there are many great travel bloggers who call Australia and New Zealand home who are on multi-year travels who should be included.
I have also made a conscious decision that to be a travel blog requires at least 75% of the content to be travel related. For that reason while there are many good lifestyle and food blogs which have some travel related articles I have excluded them from this edition. I have also only assessed sites which have their own domain name as that is also a sign of blog maturity. The majority of the sites I assessed are using self hosted WordPress with about ~20% using mainly WordPress.com or Blogger.com. There are very few of the top 50 blogs which are not using self hosted WordPress.
I have used a weighted combination of the following elements to assess each site:
- Google Page Rank (20%) (sourced from PRChecker)
- Alexa (50%) (sourced from Alexa)
- Domain Authority (15%) (sourced from MOZ Open Site Explorer)
- Page Authority (15%) (sourced from MOZ Open Site Explorer)
Please let me know via the comments if you agree with the approach I have taken or whether you have an alternative suggestion on how I should construct the scoring.
Check Your Own Site Metrics
If you are not on the lists below I also suggest you check whether all of your metrics data is available via the four sources above. For several blogs I was unable to obtain metrics information and as a result they have not been included in the list. If you can’t see your data then I can’t either. If any of your data points are unavailable each site has information on what actions to take to get your site included.
Also have a look at the assessment summary below to see whether your data is within the ranges I have indicated for all four data inputs. If they are not in the assessed ranges for all four areas then your blog may still be in the beginner phase and you should focus on further developing your blog via regular posting of relevant new articles, interaction and using SEO principles in your articles. These metrics are all lag indicators of the actions you are taking every day and week, and consistency of effort and learning new skills to improve your writing and interaction will progressively pay off.
To give some perspective below are the typical profiles of the top 50 Australian and New Zealand travel bloggers:
- Google Page Rankings for the top 25 bloggers are typically between 3 and 5, with the top 26 to 50 bloggers typically being between 1 and 4 out of a maximum of 10.
While Google Page rankings only change slowly, I noticed a trend where some of the blogs I assessed for the first edition have had their Google Page Ranks reduced to 0 or not available, perhaps as a result of breaches of the Google rules.
- Alexa rankings for the top 25 bloggers are between the top 25,000 and 600,000 websites in the world, with all except 6 being under 300,000, with the majority of top 26 to 50 bloggers being between the top 110,000 and 1,200,000 websites in the world.
The majority of travel blogs are under the 1,000,000 level so from both a numbers perspective and my personal experience breaching the 1,000,000 on Alexa is a good indicator of a travel blog shifting from being in the beginner phase to shifting to a higher level of maturity. Usually once a blog has been consistently assessed by Alexa as being one of the top 1,000,000 websites in the world the other metrics are also reaching a higher level of maturity.
- Domain Authority scores for the top 25 bloggers are between 30 and 51, with the top 26 to 50 bloggers being between 20 and 35 out of a maximum of 100.
- Page Authority scores for the top 25 bloggers are between 41 and 58, with the top 26 to 50 bloggers being between 30 and 47 out of a maximum of 100.
Over time in assessing my own site metrics I have noticed that both Domain and Page Authority regularly oscillate between a range of values on about a 1-2 week cycle. I usually collect all of these measurements monthly for my own site and have therefore seen some large changes to these metrics, so I suggest you monitor these metrics for a period and understand what is the typical top and bottom of your range as this will give a better indication than a single point in time.
Finally here are the top 50 travel bloggers in Australia and New Zealand as at 19 April 2014.
The next 51 to 78th ranked Australian and new Zealand travel blogs are detailed below so you can see who else is out there with a maturing travel blog!
I plan to put together the next edition in January 2015 and it will be interesting to see how many more Australian and New Zealand travel blogs I discover in that timeframe!
Subscribe below to my email list to receive my free Travel Planning Template Package – which includes a handy short guide, the blank template and several examples of how to use them.
Please share in the comments below if this article has helped you to understand how your travel blog is currently tracking in terms of maturity.
I also welcome comments on other travel blogs which have not yet been included on the list, and comments about my approach to calculating the metrics to generate this edition.