Top Australian and New Zealand Travel Bloggers for 2014

New Years Eve Fireworks on Sydney Harbour Bridge in Australia

Welcome to the second edition of the ranked list of the top Australian and New Zealand travel bloggers for 2014.  The new post of Top Australian and New Zealand Travel Bloggers for 2017 has now been published so click through to see the latest information!

Thanks everyone for the massive response I have received to the first edition, it has been really great to see everyone’s interest.  The first list is now ‘above the fold’ on the first page of the Google search rankings for both ‘Australian travel blog’ and ‘New Zealand travel blog’, so I have been seeing good traffic to the first article which has translated into many click throughs to your blogs.


New Years Eve Fireworks on Sydney Harbour Bridge in Australia

How Many Mature Australian and New Zealand Travel Blogs Are There?

I always knew that there were many excellent Australian and New Zealand travel blogs which I missed on the first assessment, and I was correct.  Since then I have continued to actively collect information about many other Australian and New Zealand travel blogs and this time I assessed 103 blogs to come up with a top 50 list, compared to assessing about 60 blogs to come up with the first top 40 list.  Of the top 50 there are 19 travel blogs which were not assessed for the first edition!  So if your ranking has reduced it is probably at least partly as a result of the inclusion of these other blogs.

Please let me know via the comments below if there are additional travel blogs which should be included for consideration in the next edition.

Assessment Criteria

As before, I am using a purely metrics based approach to assess each blog.  For the first edition I had a criteria that to be included that a blog needed to include content about either Australia or New Zealand in the previous 12 months, however upon further reflection I have decided to discontinue this element as there are many great travel bloggers who call Australia and New Zealand home who are on multi-year travels who should be included.

I have also made a conscious decision that to be a travel blog requires at least 75% of the content to be travel related.  For that reason while there are many good lifestyle and food blogs which have some travel related articles I have excluded them from this edition.  I have also only assessed sites which have their own domain name as that is also a sign of blog maturity.  The majority of the sites I assessed are using self hosted WordPress with about ~20% using mainly or  There are very few of the top 50 blogs which are not using self hosted WordPress.

I have used a weighted combination of the following elements to assess each site:

Please let me know via the comments if you agree with the approach I have taken or whether you have an alternative suggestion on how I should construct the scoring.

Check Your Own Site Metrics

If you are not on the lists below I also suggest you check whether all of your metrics data is available via the four sources above.  For several blogs I was unable to obtain metrics information and as a result they have not been included in the list.  If you can’t see your data then I can’t either.  If any of your data points are unavailable each site has information on what actions to take to get your site included.

Also have a look at the assessment summary below to see whether your data is within the ranges I have indicated for all four data inputs.  If they are not in the assessed ranges for all four areas then your blog may still be in the beginner phase and you should focus on further developing your blog via regular posting of relevant new articles, interaction and using SEO principles in your articles.  These metrics are all lag indicators of the actions you are taking every day and week, and consistency of effort and learning new skills to improve your writing and interaction will progressively pay off.

Assessment Summary

To give some perspective below are the typical profiles of the top 50 Australian and New Zealand travel bloggers:

  • Google Page Rankings for the top 25 bloggers are typically between 3 and 5, with the top 26 to 50 bloggers typically being between 1 and 4 out of a maximum of 10.

While Google Page rankings only change slowly, I noticed a trend where some of the blogs I assessed for the first edition have had their Google Page Ranks reduced to 0 or not available, perhaps as a result of breaches of the Google rules.

  • Alexa rankings for the top 25 bloggers are between the top 25,000 and 600,000 websites in the world, with all except 6 being under 300,000, with the majority of top 26 to 50 bloggers being between the top 110,000 and 1,200,000 websites in the world.

The majority of travel blogs are under the 1,000,000 level so from both a numbers perspective and my personal experience breaching the 1,000,000 on Alexa is a good indicator of a travel blog shifting from being in the beginner phase to shifting to a higher level of maturity.  Usually once a blog has been consistently assessed by Alexa as being one of the top 1,000,000 websites in the world the other metrics are also reaching a higher level of maturity.

  • Domain Authority scores for the top 25 bloggers are between 30 and 51, with the top 26 to 50 bloggers being between 20 and 35 out of a maximum of 100.
  • Page Authority scores for the top 25 bloggers are between 41 and 58, with the top 26 to 50 bloggers being between 30 and 47 out of a maximum of 100.

Over time in assessing my own site metrics I have noticed that both Domain and Page Authority regularly oscillate between a range of values on about a 1-2 week cycle.  I usually collect all of these measurements monthly for my own site and have therefore seen some large changes to these metrics, so I suggest you monitor these metrics for a period  and understand what is the typical top and bottom of your range as this will give a better indication than a single point in time.

Finally here are the top 50 travel bloggers in Australia and New Zealand as at 19 April 2014.

Site Name Web Address Final Ranking
YTravel Blog 1
grantourismo 2
Nomadic Notes 3
Time Travel Turtle 4
The Aussie Nomad 5
Bitten By The Travel Bug 6
Flashpacker Family 7
The Travel Tart 8
Our Oyster 9
Young Adventuress 10
Suitcase Stories 11
Get In The Hot Spot 12
What’s Dave Doing 13
Four Jandals 14
Travel With Bender 15
Don’t Ever Look Back 16
Not A Ballerina 17
World Travel Family 18
Journey Jottings 19
Positive World Travel 20
Aussie On the Road 21
Rocky Travel 22
Mapping Megan 23
Travel Wonders 24
World Wandering Kiwi 25
A Taste of Travel 26
Zigazag 27
The Dropout Diaries 28
The Road to Anywhere 29
Travelling King 30
Pretraveller 31
World of Wanderlust 32
rtw Travel Guide 33
Where’s Sharon 34
Budget Travel Talk 35
30Traveler 36
The Grey Nomads 37
Little Aussie Travellers 38
FrugalFirstClassTravel 39
Sydney Kids, Food and Travel 40
Wild Western Australia 41
New Life on the Road 42
Roaming Tales 43
Holidays to Europe 44
In Search of a Life Less Ordinary 45
Contented Traveller 46
Indie Travel Podcast 47
Holy Smithereens 48
Little Nomads 49
Bushwalking Blog 50

The next 51 to 78th ranked Australian and new Zealand travel blogs are detailed below so you can see who else is out there with a maturing travel blog!

Site Name Web Address Final Ranking
Sydney Moving Guide 51
live. Travel. Blog. 52
She Goes 53
Little Grey Box 54
AusGlobeTrotter 55
Stylish Travels 56
Taking to the Open Road 57
50 Shades of Age 58
Chasing the Wild 59
Travelodium 60
Jon is Travelling 61
Maid In Australia 62
VegemiteVix 63
Legging It 64
Travel Live Learn 65
A Glass Half Full 66
Bubs on the Move 67
The Nomad Couple 68
Toddlers on Tour 69
Go Camping Australia Blog 70
The Budget Wanderers 71
Travelling Apples 72
Roaming Downunder 73
Travel Boating Lifestyle 74
Lots a Fresh Air 75
Kapcha The World 76
4WDing Australia 77
Aussie Overlanders 78

Subscribe below to my email list to receive my free Travel Planning Template Package – which includes a handy short guide, the blank template and several examples of how to use them.

Please share in the comments below if this article has helped you to understand how your travel blog is currently tracking in terms of maturity.

I also welcome comments on other travel blogs which have not yet been included on the list, and comments about my approach to calculating the metrics to generate this edition.

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  • Thanks for including us in this list. What a huge job you have done and have given some great information. I now need to figure out all of this to help us mature more. Great job Anne 🙂

  • Thanks for including me again!!

    It is interesting to see this list and it must have taken you a long time. I don’t really agree with the scoring as I think PR is very out of date, and Alexa does not have much meaning so perhaps should not be 50% of the mark. In saying that, I don’t know a better way short of looking at everyone’s social media count, interaction and somehow knowing their web hits, so I guess that is what we are left with 🙂

    • Sharon, thanks for your comment. I appreciate your comments about the scoring method. I tried multiple different options to try to put together a balanced perspective of each site, but you are correct that there is no perfect answer. I regularly see discussions that page views (which are not readily accessible to anyone except the blog owner and perhaps Google if you use Google Analytics) are not as important as having an engaged readership, but how do you know how engaged you are? Each individual assessment focuses on different aspects of each blog. Maybe I have allowed too high a weighting for the Alexa score. I will do a bit more homework and reconsider the weightings before I put together the next list.

      • I know what Sharon means, really, it’s only page views, or maybe impressions from Google Webmaster tools, that count. With so many bloggers buying Facebook followers etc. those social media figures are meaningless, you’d have to get your hands on weekly reach figures, which I don’t think you can do. Or do as Nomadic Samuel does in his lists and access several more, slightly obscure metrics. I think this list gives a pretty fair representation based on what I know of the blogging scene.

        • Anne, well done for doing this again! I think everyone here appreciates it because, apart from a dozen or so of us on this list who appear on the global lists, Australian bloggers generally rank very low in the global scheme of things (especially those based full-time in Australia), simply because the population and therefore the readership is so much lower than it is in other countries.

          I’ve been blogging for some years, on Grantourismo listed above and other blogs, and I also consult on social media to restaurants and hotels, so I try to keep on top of similar global lists, as difficult as it is because there are just so many and the list is growing all the time and I’m just so busy doing my *real* job. But I have to say that Anne’s list is pretty much in line with a lot of other global lists, minus the non-Australasian bloggers obviously.

          However, people are right in saying that Alexa isn’t all that great a metric. People shouldn’t have to campaign to persuade their readers to download the Alexa tool bar to boost their rankings, but they do. Our own Alexa ranking has recently been the lowest it has ever been in our four years of blogging at Grantourismo and our PR recently dropped because we haven’t been blogging as much as we used to because we’ve been so busy doing our day jobs (travel and food writers, and my husband’s a photographer).

          Yet ironically our traffic is actually at the highest it’s ever been according to Google Analytics and our server stats – and we’ve been paying for it too with additional servers fees as we’ve been getting slammed thanks to a handful of high profile links. In our four years experience monitoring stats closely on Grantourismo, Google and our server stats are by far the most reliable measures. When Alexa was at its highest – around 40,000 in the world – because we were posting daily, we actually had 1/20th of the real traffic we do now. Still, everyone seems to be a little obsessed with Alexa rankings. Crazily enough, I inexplicably find myself checking it occasionally too, despite knowing how inaccurate it is.

          ‘Engagement’ is a tricky term too. How do you measure it? By the number of comments? You can’t really take those seriously on a lot of blogs when all the comments are by other bloggers who visit each other’s blogs and simply write “Great post!” at the end of every post every day.

          We don’t have a huge blogger following. Most of our readers are real travellers who travel for pleasure (annual holidays mostly) or business (research trips) rather than ‘digital nomads’ or ‘location independent’ bloggers. Most don’t have an online presence and are too busy to engage online – many are chefs, restaurateurs, travel industry pros, and creatives (musicians, designers, artists, writers etc) – yet they are loyal readers who send us long letter-like emails from time to time telling us about the big trips they’ve planned and asking for travel tips, yet they’d never leave a comment on the site.

          We occasionally meet up with readers in places for a drink and sometimes they engage with us on Twitter, asking follow-up questions after having researched their trip on our blog. But how do we measure that sort of off-site engagement when they’re not asking those questions or leaving that feedback on the blog? We can’t.

          Until someone creates a more reliable measurement tool, I think a combination of tools is probably the best option, with a lower percentage given to Alexa. Until then, thanks Anne, we appreciate your hard work! x

          • Lara, thanks for your comment. I agree that it is difficult to find good quality information to accurately assess a blog site.

            As you have said, the actual blog Google Analytics is the best source, but unfortunately only the blog owner and Google have access to this information. I have also read multiple articles which discuss that the number of page views is not necessarily an indicator for how engaged the readership is. You can have a blog where the owner has focused on building links, and they may be assessed by some of these metrics generators as being a better site than someone who has significantly greater traffic. Your comments reflect this, especially having your experience in tracking these metrics through your different phases of developing your blog.

            I agree that I probably need to reduce the weight of Alexa in doing my total assessment so for the next list I will have another look at the weightings I am giving to each metric.

            I am also in the process of starting up a new website which is a spin off of my experience with these lists where my intent is to provide a curated travel blogger directory.

          • Glad to read your comments. I’m on a learning curve reading about all these measurements. I get lots of Google traffic (not as high as you!) as I write practical info about Sydney that people want to know. There’s not a lot of engagement with readers compared to many blogs for the same reasons as you write. But I love to know the info I put up is being used and being useful, and I get some emails too that are really good. Some people say they’re put off commenting as commenters tend to have their own blogs… shame!

          • Seana, thanks for your comments. I think you are right about the Google traffic. As you may have seen in the comments I had a discussion about the relationship between the stats I have been using and the fact that actual traffic can be totally different.I recently saw a ‘top 50’ article where the author did request the Google Analytics information from many travel bloggers and got it! After all I send mine out to random strangers every time I send out my media kit so it is not exactly private.

            I am in the process of setting up a new site called Travel Blogology where I am planning to provide curated information about travel bloggers to help marketing organisation connect with the right travel bloggers for particular campaigns and yes, I do plan to include metrics and i intend to ask for the Google Analytics info!

  • Thanks so much for including Not A Ballerina in the list – very exciting to see it up there amongst many of my very favourite blogs. I’m also very impressed by the effort you have put in to construct this list – thank you so much!

  • Awesome list Anne, well done. Glad o see we’ve gone up several places since the one a few months ago. My plan for world domination is working mwahhaha! Thanks for doing those Twtter lists too, very handy!

  • Great article and list Anne. I see I will have to work harder in the coming months to bring our other site, World Travel Chef up alongside Worldtravelfamily.
    Thanks for the effort again Anne.

  • Hi Anne! Thanks so much for the list and I’m so thrilled to be included in the top 50! You are right there are many great Australian / NZ bloggers who have more overseas content (being travel bloggers), so thanks for considering those based in NZ/ Australia. One of my resolutions is to explore my own backyard as much as I explore the world 🙂
    It’s also good to see that the number of Aussies and Kiwis getting into travel blogging is growing.

    • Jean, thanks for your comment. It was great to discover your blog. Defining the line of ‘who is in and who is out’ for these articles has been challenging as there are a diverse range of travel bloggers out there.

  • As a newsih Aussie blogger it is interesting to see how other bloggers do what they do some of these I know well others I have never seen so will check out.. Thank you

  • Thanks for putting together this list. We have content about Australia and New Zealand on our blog and would love to be considered next time. Thanks!

  • Anne, what a great resource! I wonder where we would rank?! We’ve been traveling through New Zealand for the last 18 months and have a lot of Kiwi travel content, do we qualify?!! Thanks!

    • Charli, thanks for your comment. I will have a look at your blog for potential inclusion in the next list. It is difficult to decide where put the boundary for inclusion but I do think that anyone who is doing longer term travel to Australia or New Zealand should be considered.

  • Great reading Anne! There’s some amazing blogs out there, and I’ve certainly discovered a few more from this, so thank you for putting this together. Hope to be amongst this awesome group in the near future 🙂

  • Hey Anne!
    Great to see an update – disappointed I have go down by 5 but still really glad to be on the list of the Top 50! Need to refocus on my blog, haven’t had much time lately 🙂

    • Sam, thanks for your comment. You may have gone down but with so many great additional blogs being assessed you did well to stay close to your previous assessment! I was also concerned about how Pretraveller would rank so was relieved that I also managed to only go down one from the previous list…

  • Oh wow! How exciting being included in your Top 50 list. It’s made my weekend!! Thanks for all your efforts in preparing the list, Anne. It must take a huge amount of effort so many thanks on behalf of everyone who has been included.

  • Hi Anne,
    A friend forwarded your site to me thinking it would be of interest.
    I have been doing my own travel blog since 2006, with travels to Australia, Bali, and UK. My last two are about getting ready to motorhome in NZ when we retire very soon.
    We will be travelling around New Zealand, where I will be clowning visiting rural schools.
    Here is my blog

    Jimu…alias Kokopelli

    • Jimu, thanks for your comment. It is great that you have been blogging about your travels. Currently I am only including blogs which have their own domain name so at this stage I am unable to include your blog in my list for consideration. If you decide to get your own domain please let me know and I will then be able to include your blog for consideration in these lists.

  • What a super list! I’ll be sure to sub to your Twitter list to follow these guys. Hopefully next time, we can be included for consideration. We are Aussies who now blog about Croatia and other various travels.

  • PS I put my monthly Google stats up on my PR page, get there via About Me. I’m sure for the next list people would send you their stats – it’s so easy to do a screen shot of the past year or whatever. Much more accurate. Why are people so shy about stats??

  • Great list! I’m just a brand new travel blogger, and I’d love to make the list someday!
    We are an Australian couple, but we’ve just relocated to the remote jungle island of Sumbawa, Indonesia. I’ve been sharing our adventures at – it’s been a wild ride!

    • Deanna, thanks for your comment. Welcome to the wonderful world of travel blogging! I loved reading your stories about your period of adjustment in Indonesia. Please keep sharing and just write what works for you.

      As a new blogger the most important things is to keep writing and publishing regularly and learning about this whole new world of travel blogging and trying things out to see what does and does not work for you.

  • Hi Anne, thanks for publishing the 2nd edition of this list! I spent many hours browsing through the travel blogs from the 1st edition, it’s such a valuable resource for all us travel bloggers, especially those of us in New Zealand and Australia. I would love to be considered in the next edition, as a fairly new travel blogger, I don’t expect to be anywhere near the criteria yet, but it provides a good target! Thanks again Anne

    • Adam, thanks for your comment. I have had a look at my analysis notes and I did consider your blog for this edition. I suggest that you should have a closer look at the four metrics that I used (detailed near the start of the article, along with the typical ranges in each metric for the top bloggers) and see what numbers your blog achieves.

      Each metrics site usually has a description (or you can search for help on Google) of how they assess your site and things you can do to help to raise your assessed ranking. Some of them take a reasonable amount of time to build up which relies on whether you are publishing on topic material on a regular basis.

      All the best for the future!

  • Thanks for putting this together. I am always looking for Australian travel bloggers because I find American focus so much on safety issues!

  • Hey Anne,

    This is great, can’t believe I only just found it. Sorry I’m tweeting @AnnabelCandy now. Absolutely thrilled to see Get In the Hot Spot on the list and so appreciate your hard work on this. Here’s to many more happy travel for all of us 🙂 x A

  • Thanks for including me in the list, Anne! This is such a massive job so well done for compiling this! I hope to inch back into the Top 40 – gotta keep hustling! 🙂

    • Peggy, thanks for your comment. It is great to include your site in the list. Between the first and second list I discovered many additional bloggers to add to the list which meant that many of the blogs which were near the bottom of the first list inevitably placed lower on the list the second time around!

  • Wow, what a lot of work you’ve put into this. I was happy to see my blog in there, even if it didn’t make the top 50! I write about things other than travel obviously, althought travel is a big part of it, so I’m happy to be in the 60s. It will give me something to aim for in the next few months!

    • Bronnie, thanks for your comment. It is great to see your blog included in the list and it is will be interesting to see how the bloggers have all moved along when I put the next list together!

  • This is such a great resource to refer to when I’m looking for other local bloggers Anne. I started out nearly six months ago now with so I’m not sure I’d make it onto your top 50 just yet but I would love it if you kept an eye out for you when you do the next one in a few months.

    I find that the majority of travel blog that I read are from people in the US and Canada, not that there is anything wrong with that as they are all great, but I just wish there were more of us here in Australia and New Zealand so that we could have some of those blogging conferences close by so we can all network more. I sometime feel a little cut off from the rest of the world here.

    Keep up the good work and happy travels!

    • Jen, thanks for your comment. There are many great Australian and NZ travel bloggers so hopefully this list helps many people to find them! I will add you onto my list for future consideration.

  • Hi Anne, I’ve been a-travelling in Europe and only just made aware of this awesome list you’ve compiled. Wow! Such a lot of work – thank you so much! I think it’s great to be able to see who else is out there in the Aussie travel blogging niche so that we can connect, support and promote each other. There’s nothing like a united front! I’m honoured to be amongst some of my favourite travel blogs and some big names up there! Thank you 🙂

  • Sorry I took so long to realize I was actually on your list. Thanks for compiling it, I love Aussies and NZ blogs.

  • Hey Anne, what a huge list!
    I’ve been living in Melbourne for almost five years now and write about Australia lots. In fact, it’s probably the country I’ve written about the most on my blog. Would love you to take a look and see if I make the cut for the next edition.

    And thanks for highlighting a load of blogs I haven’t read yet. Must check them out.


    • Linda, thanks for your comment. I have added your blog to my spreadsheet and I will include you for consideration in my next list. I have also added you to the Travel Blogology list, as when I launch the site in the not too distant future I will be enabling marketers to more easily find the right travel bloggers for their campaign.

  • Travel writing has to be one of the greatest jobs. You get to truly experience the world and share that with people who actually give a shit (for the most part). Like you said you work extremely hard to get to do what you do and you definitely put in the hours, but is it really work if it’s something you care about so much?

    • Thanks for your comment. I guess it is all about finding the the optimal balance. I have seen quotes along the lines of “If you truly love what you do then it doesn’t feel like work” and this is true, however every role has some activities that you would prefer not to have to do, but which are essential for your business…

  • We offer peak climbing, river rafting, wildlife tours, and short and long hiking treks. Adventure enthusiasts can join us for rock climbing, Paragliding, ultra light aircraft and mountain flights, and bungee jumping. Our tours and trekking services are of exceptional quality while maintaining affordable cost. The Icicles adventure treks and tour packages will practically market themselves to your clientele!

    If you have any tours/trekking/expedition inquiry for the Himalayan vacation/holiday feel free to write to us for any kind of assistance regarding the tourism services for the same.

    Thank you and look forward to working with you in the near future.

  • Thank you for including SMG. New Yearly Goal: Make the Top 50.

    Love the comments on this post too. Yau’ll are some smart and savvy travel bloggers. I don’t really pay attention to my Alexa Ranking or Domain Authority. Guess I should start.

  • Wow, wish I would have discovered this list months ago! It’s amazing how many great AUS/NZ travel bloggers there are out there. Thanks so much for putting them all together in one place. I’m not sure if we’ll ever make it on the list, but it’s a great goal to shoot for!

  • Hi Anne
    Just discovered your list- can’t imagine how much time went into that, well done! I am an Aussie who has been traveling for the last 18 months and blogging whenever I have internet. I’d love to be considered for your next list.

    • Jordan, thanks for your comment. It did take a while to put together but it has definitely been worthwhile! Unfortunately I cannot include your blog as one of the criteria for inclusion is that you need to have your own domain name. When you are ready to take that step please let me know and I will be happy to add you to the list for consideration!

  • Hi Anne,
    Thank you for considering my blog and adding it to the list. I only recently discovered that you included Toddlers on Tour as I am actually getting a little traffic from the post.
    I look forward to the next updated list and hope I have worked hard enough to creep up the ladder 🙂

  • What an amazing list, Anne. I would love if our blog had a chance to be listed too, when you attempt another list in the future. We are now living in Australia and it would be an honour if we could make it to the list you have created. 🙂

  • Far out, that’s a great piece of spreadsheeting. Ever considered sharing it on google docs?
    We’ve just been going a year and are now moving towards more of a travel blog format so keep an eye on us if there is a next time, next list:

    • Hamish, thanks for your comment. Your site looks great and I will add it to my spreadsheet for consideration in the next list. I am not planning to share my spreadsheet at this time, but thanks for asking.

  • Hi Anne! Just discovered your blog and this great list of Australian and NZ blogs. I have been living in Australia for the last year and a half and 6 months ago I finally started my blog Drink Tea and Travel ( which focused on travel around Australia but also other places around the world. Would love to be considered for the next edition of this list! Cheers!

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